Financial Times 2025
“The rise of the AI influencer”
Featuring Mia Zelu
Selected Coverage
Press.
Coverage of ZELU House characters across international publications.
The New York Times 2025
“They’re Famous. They’re Everywhere. And They’re Fake.”
Featuring Mia Zelu
The Independent 2025
“Meet the Instagram influencer at Wimbledon who posts fashion content. She’s entirely AI-generated”
Featuring Mia Zelu
People 2025
“AI Influencer is going viral at Wimbledon—here’s the reality”
Featuring Mia Zelu
Corriere della Sera 2025
“Chi è Mia Zelu: l’influencer del momento (ma non è come sembra)”
Featuring Mia Zelu
Tennis.com 2025
“Influencer Mia Zelu went viral at Wimbledon”
Featuring Mia Zelu