The New York Times 2025
“They’re Famous. They’re Everywhere. And They’re Fake.”
Mia Zelu in a feature on synthetic influence and digital fame.
Press
Selected coverage.
Coverage of ZELU House and its characters across international publications.
Vogue Business, April 2026
Read in Vogue Business“The strongest brands will understand when they want a person, when they want a character, and when the two can sit alongside each other.”
ZELU House, in “Will AI Kill the Creator Economy?”
Financial Times 2025
“The rise of the AI influencer”
Mia Zelu in an analysis of the emerging AI creator economy.
Wimbledon Coverage
The Times 2026
“Great shot! It’s advantage influencers as selfie set overrun Wimbledon”
Mia Zelu in The Times’ coverage of Wimbledon’s influencer era.
The Telegraph 2026
“Wimbledon overrun by social media influencers”
Mia Zelu in The Telegraph’s coverage of Wimbledon’s influencer era.
The Telegraph 2025
“‘Influencer’ who went viral at Wimbledon is actually AI”
Coverage of Mia Zelu’s 2025 Wimbledon series.
Tennis.com 2025
“Influencer Mia Zelu went viral at Wimbledon”
Coverage of Mia Zelu’s 2025 Wimbledon series.
Corriere della Sera 2025
“Chi è Mia Zelu: l’influencer del momento (ma non è come sembra)”
Coverage of Mia Zelu’s 2025 Wimbledon series.
People 2025
“Why This AI Influencer Is Going Viral at Wimbledon (Yes, You Read That Right)”
Coverage of Mia Zelu’s 2025 Wimbledon series.
The Independent 2025
“Meet the Instagram influencer at Wimbledon who posts fashion content. She’s entirely AI-generated”
Coverage of Mia Zelu’s 2025 Wimbledon series.
Reports & Industry Features
Australia Post 2026
“eCommerce Report 2026”
Ana Zelu featured in the Australia Post eCommerce Report 2026, “But this creator isn’t real” (p. 34).