Four phases.
One standard.

Discovery

Brief, usage scope, territorial framework, and creative direction. Rights and IP terms aligned before any production begins.

Pre-Production Alignment

Direction

Original character system shaped around the brand. Visual language, wardrobe, and editorial tone refined through iterative samples.

Direction Approval

Production

Master assets produced under approved direction. Channel-specific formats for social, editorial, paid, and OOH. Version control across every output.

Master Sign-off

Handover

Final assets delivered with documented usage rights, licensing terms, and format specifications. Clear enough to deploy without interpretation.

Final Acceptance